THE CONTEMPORARY PURCHASE JOURNEY
The solution lies in understanding and deploying the triggers that convert passive consumers into active customers, moving consumers from ‘awareness’ to the all important ‘moment of sale’ .
The ‘active customer’ is one who is ready to purchase and open to the right influencers and stimuli to do so.
THE PRINCIPLES OF ACTIVATION
What elements have the strongest influence on consumer purchase decisions? How do brands create an active customer, ready to buy and with the potential to become a powerful brand activist?
There are three fundamental principles which influence an active customer.
FROM ACTIVATION TO ACTIVE CUSTOMERS
The moment of sale marks a critical stage in the purchase journey. It’s the point at which positive buying experiences can convert active customers into brand activists, providing a powerful and credible communication channel.
Personal referrals give brands levels of authenticity and perceptions of value that other channels can not achieve.